Market gap
Many drinks are passive. Qupzi turns packaging into the entry point for an experience.
Investment Case
A consumer product with platform logic.
The investment case is not just one bottle. Qupzi combines a visible consumer experience with repeatable editions, partner formats, production scaling and international licensing potential.
€950ktotal capital requirement
€14.8myear-4 revenue scenario
35planned full-time roles in year 4
Use of capital
Capital should accelerate product development, validation, pilot batch, production, marketing, team and partner setup.
Scale path
The plan moves from pilot data to semi-automated production and later to automated line, DACH/EU and international partners.
Risk handling
Technical, regulatory and market risks are reduced through validation, QA, partners and phased market entry.
Planning and scenario values from the business plan, not guarantees and not a public investment offer.
Investment narrative
The investment does not only fund product development. It funds the transition from a strong concept into a repeatable and licensable product format.
1. Product proof
Technical function, user clarity, pilot batch, QA/QC and market feedback that supports decisions.
2. Production logic
Processes, supply chain, cost control and the move toward semi-automated operations.
3. Market entry
Retail tests, online channels, limited editions, price logic and early repeat-purchase indicators.
4. Platform value
Partner editions, co-branding, licensing and international variants as the second growth layer.
Why this can become bigger than one drink
If the mechanism proves itself, Qupzi is not limited to one flavor. It can carry new questions, audiences, brand partnerships and seasonal editions. That is where the platform value begins.