See the question
The bottle carries a quiz, riddle or theme that fits the edition.
Interactive Beverage Experience · Smart Packaging · Hamburg born
Pick.Press.Pop.
A drink that does not disappear on the shelf.
Qupzi turns the first glance into a small experience. A question sits on the bottle. Three tactile answer zones stand for A, B and C. A choice creates a sensory response. That turns a drink into a moment people understand, try and talk about.
Instantly clearStrong on shelfRepeatable editionsB2C and B2B scalable
The product moment
What do A, B and C actually do?
The three answer zones turn a question into a physical decision. The product is not explained like technology. It is experienced as a short play moment. That is what separates Qupzi from ordinary drinks.
ABC
Taste the Surprise.
Choose A, B or C
The answer is chosen physically, not in an app. That keeps the moment fast and tangible.
Experience the response
The choice leads to a sensory change or visible experience, depending on the product format.
Why Qupzi matters
Not another drink. An experience format with repeat potential.
Most drinks compete on taste, price and packaging. Qupzi adds a fourth layer: participation. Each edition can carry new questions, stories, audiences and partners.
150kunits as early production base
8mplanned annual capacity in year 4
15+target markets in the 5-year path
Planning and scenario values from the business plan, not guarantees.
Investment case
From shelf attention to a scalable beverage platform.
Qupzi is designed to be clear as a consumer product, flexible as a partner format and scalable as a production and licensing model.
Clear on shelf
The value starts before the first sip: see, understand, choose.
Repeatable as editions
Each edition can carry new questions, audiences, stories and partners.
Scalable as platform
The format can work across retail, education, events and co-branding.
Roadmap
Build launch readiness first. Then produce, sell and scale internationally.
01
Build and Validate
Technology, sensory logic, packaging, QA, cost logic and pilot data.
02
Launch Readiness
Pilot batch, pricing, first channels, feedback and partner readiness.
03
Semi-automated Line
Series-ready processes, quality control and calculable unit costs.
04
Automated Scale
DACH, EU, co-packing, retail, licensing and international partners.
Market validation
Would you try Qupzi?
Feedback measures more than likes. It shows whether people understand the product, which price feels acceptable and whether they would buy or recommend it again.
Open validation